What I'm doing now.

Founder · Newcastle

Professional Services Intelligence for consultancy and agency leaders. The operational layer that helps you see around corners instead of just counting hours. Early alpha, launching July 2026.

• saas
• professional services
• ai

Co-Founder · Newcastle

Co-founded in 2007 with the ambition to build a place where talented people could do the best work of their lives. Still on the cap table and the original vision is still mine.

• consultancy
• digital product

Chairperson of the Board · Newcastle

Appointed Chair to support Health Call through its next phase as a digital health company building products that improve care across the NHS. Strengthening commercial model, product strategy, and operating discipline.

• digital health
• nhs

Non-Executive Director (Digital) · Northumberland

Independent oversight and strategic challenge on the Trust’s digital transformation. Chair of the Information, Management & Technology Committee. Member of Audit, People & Culture, and Remcom.

• nhs
• ned
• digital

Strategic Advisor

Helping Sarah build the world’s best spatial intelligence consultancy, pioneering evidence-based methods to optimise how high-performing humans live, work, and recover. Remit covers digital, technology, and business strategy.

• advisor
• consultancy

Member

PEF is the world’s biggest community of post-exit founders helping each other on life’s endless path to find purpose, fulfilment, and meaning.

• community

Chief Executive Officer · Newcastle · Leeds · London · Edinburgh

Built hedgehog lab from two people with laptops and borrowed furniture to a global digital product consultancy. Raised nearly £10m across three PE transactions, led two major turnarounds (Covid and the 2023/24 market crash), acquired and integrated Netsells, and pivoted to AI-first with AI services delivering 30%+ of revenue. Stepped down December 2025.

• ceo
• pe
• turnarounds
• exits

Advisor

Strategic advice on go-to-market, marketing approach, and growth plans. A chance to combine a passion for sustainability and EV with digital product work.

Mentor

Mentorship and advice to agency leaders and CEOs on the scale-up journey, drawing on battle-tested frameworks.

Non-Executive Director

North East business support organisation. Brought sales, marketing, and scaling experience to help PNE set ambitious growth targets and broaden impact across the region.

Governor

Board of Governors at one of the largest FE/HE colleges in the North East. Strategy, digital-first focus, employability, governance.

Technical Consultant / Lead Analyst

Enterprise solutions in financial services. Architecture, design, and delivery.